Fashion addicts will remember a certain Carine Roitfeld sporting one perfectly back in 2013. Of course, celebrity also played its part. It made an oversized statement at a time when the catwalk was largely dominated by structured, edgy tailoring and nipped-in silhouettes. The coat was a major success with the press. Born to designer Ian Griffiths in 2013 on the Max Mara runway, it has reappeared on others everywhere since. So where did it all start? Teddy fabric has been used in clothing since the 1940’s – and it’s close cousin shearling even earlier than that – but the teddy coat as we know it hit the runways relatively recently.
This is due to the unique blend of wool, alpaca and silk (and camel in some earlier styles) which adds to the overall duvet sensation! They’re also incredibly lightweight unlike some of high street versions. Just pair with some boots of your choice and there you have it – instant fashionista, immediate snuggles. Go naked if you please! (Not in store, though). You won’t want to take them off and let’s face it, they look so damn good you don’t even need to worry about what’s underneath. They are the coolest (but warmest) outwear trend around. At a recent store event* I tried on my first Max Mara teddy coat and was instantly transported back to my bed. Within a few weeks, reimagined styles have filtered down the fashion food chain until you can find one in almost every other store – and some really cute options have emerged. It exceeds sales expectations and becomes a must-have sensation in the process. Every so often, a brand conjures up something that so successfully combines functionality and covetability that it becomes an icon. In fact, these are the kind of viral garments that the high street feeds on. And with almost every high street store making very affordable copies of the original, it’s not limited to high-fashion customers either. The teddy bear coat, with its oversized and largely unfitted cocoon shape, pockets you could lose a person in and a super-warm, forgiving fabric – means that anybody with any body can be part of the trend if they want to. High fashion has had a reputation for only suiting the minority in terms of size, style and function for decades but that’s gradually shifting. It was an underground teddy bear bonanza.
Two shorter cream numbers, and a mid-length soft brown version that engulfed its owner in her own giant cuddle. I was recently riding the subway and counted no less than three examples in a carriage of 8 passengers. If you’ve not seen a teddy bear coat around this season, you’re lying.
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